International Women’s Day 2017: Let’s be bold for change!

On March 8, the world is celebrating International Women’s Day. At AXA, we work daily to become the favorite insurer for women around the world, by supporting them in their everyday lives and providing them with the products and services they need. ALL NEWS  |  Diversity
Mar 8, 2017

AXA commits to women employees, women customers and women entrepreneurs: more than ever, AXA is an insurer for women.

Supporting women entrepreneurs

Women entrepreneurs are a top priority for the Group. Because women do not have equal access to financing, they have greater difficulties in starting and growing their businesses.

On Wednesday, March 8, AXA is launching an international competition for women entrepreneurs, in partnership with the Global Invest Her platform. This could be your chance to benefit from a comprehensive mentoring program and the advice of AXA and Global Invest Her specialists.

Do you want to participate? Click here to find out more

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AXA Sigorta in Turkey wants to offer better protection to women entrepreneurs. This Group subsidiary is looking into providing business interruption insurance solutions to small and medium-sized enterprises. It would also aim to propose a range of support services for work and for the home, which include a dedicated telephone line, reductions on exclusive products for women, and health and nutrition advice.

It also proposes a range of support services for work and for the home, which include a dedicated telephone line, reductions on exclusive products for women, and health and nutrition advice.

Reyhan
AXA customer in Istanbul, Turkey

Events for women are a great idea! Women entrepreneurs need some support in this country.

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AXA produced the SheForShield report in partnership with the World Bank and Accenture to assess the insurance market’s potential in emerging economies.

Conducted in ten countries (Turkey, Thailand, Nigeria, Morocco, Mexico, Indonesia, India, Colombia, China and Brazil) in 2015, the research reveals that women in these countries are not sufficiently protected and identifies opportunities for growth.

Since then, the AXA Group has made women in emerging countries a priority customer segment. In Nigeria, AXA Mansard has teamed up with WIMBIZ, an NGO working to develop entrepreneurship among Nigerian women. Twenty-eight women received training in finance and strategy this year.

Adeola
AXA customer in Lagos, Nigeria

I feel more confident with my decisions when I discuss them with likeminded women, especially when it comes to my business.

In Brazil, Seguro Beleza is an all-digital insurance product offering property & casualty coverage for very small, small and medium-sized beauty enterprises, such as beauty salons or spas, as well as a blog providing tips, trends and new products.

Tipping the scales toward gender equality

In September 2016, several AXA entities received EDGE certification for gender equality. AXA’s head office (GIE AXA), AXA Technology Services, which operates in 16 countries, and AXA France were recognized for their initiatives promoting gender balance and diversity in the workplace.

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Because equality also means giving everyone the same means to achieve their goals, AXA introduced a global parent policy on January 1, 2017.

It guarantees 16 weeks of primary parent leave, four weeks of co-parent leave, and the return to an equivalent role with similar terms and conditions, for all AXA employees around the world.

The gender gap is also glaringly obvious in the sciences and research. The AXA Research Fund supports 220 women researchers around the world, who are striving to advance the knowledge and prevention of risks affecting our societies. In all, 42% of the researchers supported through AXA’s scientific philanthropy program are women, although women represent only 28% of the global research community.

On February 28, 2017, AXA France revealed a plan to promote gender diversity in the company and in society as a whole. "Objectif Equilibre 2020” (“Targeting Equality 2020”) is the name of the plan, and it aims to raise the percentage of women executives in the company to 45% by 2020. At the end of 2016, women accounted for 35% of AXA France’s senior executives.

On the same day, AXA Investment Managers launched a new fund, AXA World Funds (WF) MiX In Perspectives. Click here to know more.

Protecting women better with the right products and services

Amélie Oudéa-Castera
AXA Group Chief Marketing & Digital Officer

Women are a vital force in the economy. Whether as entrepreneurs or heads of household, they are making an increasing number of financial decisions. Women are willing to invest up to 90% of their disposable income into their family’s protection (the overall needs of their spouses and children, education, health and savings), versus 40% for men. Women own one-third of the world’s businesses, and their average income in emerging markets is increasing by 8.1% a year, versus 5.8% for men.

Despite this exciting growth potential, we have not done enough to consider women as a strategic customer segment requiring a specific approach. These past few months, we laid the foundation of our strategy for this segment: to become a trusted partner for women everywhere in the world.

Part of the “Equilibre 2020” plan is also to better protect women in their everyday lives. AXA France aims to have women make up 50% of its new customers in 2020.

Several other Group entities are tailoring existing products and services or launching special offers to better meet the specific needs of women. One example is Krungthai-AXA in Thailand. This entity has launched a 3-in-1 insurance solution for the home, car, and health.

AXA wants to become a partner for its customers by also providing high value-added services. AXA Germany has developed Wayguard, a mobile app that can communicate a user’s location to a coordination center managed by AXA, so as to alert rescue services in an emergency. With this service, women can feel safer when they go home alone.

AXA has also teamed up with Unicef to fight childhood obesity in Mexico, by bringing important prevention information and advice on health and nutrition to close to 6,000 women in the country’s poorest communities.

Tags: Diversity