A new chapter begins for AXA in Egypt

For its one-year anniversary, AXA Egypt announced the rebranding of CIL, to become AXA Life Egypt, and launched its first major communications campaign throughout the country. ALL NEWS  |  Brand
Oct 28, 2016

In July 2015, AXA announced that it had entered into an exclusive ten-year Life & Savings bancassurance agreement with Commercial International Bank (CIB), Egypt’s leading private-sector bank. As part of the transaction, AXA also acquired full ownership of Commercial International Life Insurance Company (CIL).

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AXA experienced a rapid expansion in the Egyptian market since it was established in February 2015 and has delivered strong achievements that exceeded its initial expectations.

AXA’s 500 employees are working today with more than 2,000 providers and partners in the market to propose a best in class service to the nearly 500,000 customers covered and protected by AXA in Egypt.

Gilbert Chahine
CEO of AXA Egypt

AXA is now well-positioned to forge ahead and cement its long-term commitment to Egypt, and will continue to invest in the country with the launch of vital products, such as individual health insurance and household, car and travel insurance, as well as digital solutions that will help reinvent the industry

A new chapter is now opening, with the rebranding of CIL as AXA Life Egypt. AXA has guaranteed to CIL customers that their policies will not be affected by the rebranding. CIL customers will enjoy the same quality of service, advice and support as before.

AXA Egypt is proud to launch an advertising campaign marking its first wide-scale communication initiative in the country, to invite Egyptians, individuals and businesses, to discover AXA’s products and distinctive services.

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